EPISODE 5: Implement and Maintain Your Brand.
- Jaquan
- Jun 24, 2022
- 4 min read
Here is Episode 5 of our 6-part series to get your brand from the ground up to a successful business. Subscribe to stay up to date for this ultimate guide by NAV Agency -- the premiere go-to for all your marketing tips - whether you are a seasoned and settled business or an up-and-coming promising future worldwide organization, we have the tools and expertise to build a great partnership.
RECAP: Six Easy Steps
Here are the main general steps to help you get started on creating a brand that will set you apart from your competitors and resonate with your target audience:
Implement and Maintain Your Brand.
Now that your brand is established, it's important to consistently apply your brand across all of your marketing materials and customer touch points, and to monitor and adjust your branding efforts as needed.
Implementing and maintaining your brand is an essential step in creating a powerful and effective brand for your business. It allows you to consistently communicate your brand message and values to your target audience. Here's a step-by-step guide on how to implement and maintain your brand:
Create a brand roll-out plan:
A plan for introducing a brand to a target audience should have several components.
One key component is a timeline, which outlines the steps that will be taken and the timeframe in which they will occur. This might include milestones such as launching a website, hosting a launch event, and running promotional campaigns.
Another important component is a budget, which outlines the financial resources that will be allocated to the different elements of the plan. This might include costs for website development, event planning, advertising, and public relations.
Finally, the plan should include strategies for communicating the brand message. This might include tactics such as email marketing, social media campaigns, influencer partnerships, and content marketing. The plan should also consider the target audience and what channels will be the most effective for reaching them.
It's important to note that the plan should be flexible and adaptable to change as the market, audience and competitors change, also the plan should be measure and review the progress and performance, in order to make any necessary adjustments and fine-tune the strategy.
Train your employees:
Ensuring that all employees are familiar with the brand's mission, values, and messaging is crucial for effectively communicating the brand to customers. This is because employees are often the first point of contact with customers and can make a significant impact on their perception of the brand.
To achieve this, companies can provide employees with the necessary resources and training to effectively communicate the brand to customers. This might include:
Providing employees with a clear and concise brand guidelines document that outlines the brand's mission, values, and messaging, as well as the tone of voice and visual identity to be used in all communications.
Offering training sessions and workshops for employees to learn more about the brand and how to effectively communicate it to customers.
Providing employees with access to customer service scripts and email templates that align with the brand's messaging.
Encouraging employees to share their own personal experiences with the brand and how it aligns with their values.
By providing employees with the necessary resources and training, they will be better equipped to communicate the brand authentically and consistently to customers. This, in turn, will help to build trust and loyalty among customers, which is crucial for long-term success.
Additionally, it's important to keep in mind that the brand's mission and values should not only be communicated to the employees but also lived by them and be part of the company's culture. Also, encouraging employee feedback and suggestions in order to improve the brand's communication and customer service will help to build a sense of ownership among the employees and increase their engagement with the brand.
Communicate your brand consistently:
Use your brand's colors, typography, imagery, and messaging consistently across all of your branding materials. This includes business cards, brochures, website, and social media accounts.
See last month's episode on Designing a Visual Identity for more information!
Monitor your brand's effectiveness:
Use metrics such as customer feedback, website analytics, and social media metrics to monitor the effectiveness of your brand. Use this information to make adjustments and improve your brand over time.
Get into the practice of tracking specific data points in order to measure the performance and impact of your brand.
Customer feedback can be gathered through surveys, focus groups, or online reviews and can provide insight into customer satisfaction and areas for improvement.
Website analytics, such as page views and bounce rates, can provide insight into the performance of your website and the effectiveness of your digital marketing efforts.
Social media metrics, such as likes, shares, and engagement rates, can provide insight into the reach and impact of your social media presence.
Once you have collected and analyzed the data, you can use it to make informed decisions about how to improve your brand. For example, if customer feedback shows that people are unhappy with your product, you can use that information to make changes to the product. Or if website analytics show that a specific page on your website has a high bounce rate, you can use that information to make changes to that page to improve the user experience.
The key is to continuously monitor and adjust your brand based on the data you collect to ensure that it is always improving.
Update your brand as needed:
Your brand should be an ongoing process, and should be reviewed and updated regularly as your market and target audience evolve. Be flexible and open to change and make adjustments as needed.
By following these steps, you can effectively implement and maintain your brand, consistently communicate your brand message and values to your target audience, and monitor the effectiveness of your brand to make adjustments as needed. Remember that brand implementation and maintenance is an ongoing process, and you should review and update your brand regularly to ensure that it remains relevant and effective.
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